Biking Meets Design

House Industries collaborated with legendary cyclist Richard Sachs and his cylcocross team to create their sharp looking graphic identity and artwork. The custom made typeface and teardrop logo look great.

The bike is certainly slick too, and for bike aficionados, beautiful. Most amusing is the home spinning attachment, lest someone do anything as foolish as take it for a ride in the real world.

Photos by Carlos Alejandro.